Lo que inició como un programa piloto de enseñar a los niños a reciclar, se convirtió en un gran paso para la sustentabilidad en Japón. En los más de 2.900 restaurantes de McDonald’s en ese país se encuentran urnas donde se pueden depositar los juguetes de la Cajita Feliz que luego se reutiliza.

Nos complace que el reciclaje de juguetes se haya convertido ahora en un programa para todo el año con la participación de los clientes japoneses

Jonathan Kushner, vicepresidente de relaciones corporativas de McDonald’s Japón

En colaboración con el Ministerio de Medio Ambiente de Japón, McDonald’s inició un programa de reciclaje de juguetes para recolectar juguetes de la Cajita Feliz para convertirlos en bandejas de servicio para restaurantes. 

En el 2018, McDonald’s recolectó alrededor de 1,27 millones de juguetes de plástico usados ​​que se convirtieron en más de 165.000 bandejas. En 2019, expandimos el programa y recolectamos 3.4 millones de juguetes de plástico usados, seguidos de alrededor de 3 millones de juguetes en 2020.


Este artículo forma parte de dos proyectos de este espacio, la serie Fuc**** Sustentabilidad, la cual podés seguir aquí y el Fuc**** Daily, que son dosis de marketing diarios.

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