Ikea es una de las empresas que viene en búsqueda de ser una empresa 100 % de economía circular y con eso busca la sustentabilidad fuerte y real.
El papel es un material muy bueno para usar porque proviene de fuentes renovables y tiene capacidades circulares bastante fuertes.
Maja Kjellberg, líder en innovación de empaques en Ikea.
En la actualidad cuenta con un 10 % de sus envases de plástico, cosa que para el 2028 tiene que desaparecer. Es una verdadera forma de afrontar la sustentabilidad.
Ikea como marca viene haciendo cosas interesantes como por ejemplo, los muebles por suscripción entre otras cosas.
Este artículo forma parte de dos proyectos de este espacio, la serie Fuc**** Sustentabilidad, la cual podés seguir aquí y el Fuc**** Daily, que son dosis de marketing diarios.
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