Las personas tienden a acercarse a personas con las que encuentran cosas en común, para lo mismo con las marcas. Eso demuestra el estudio #EarnedBrand 2018, donde se ve que el 64 % de los consumidores toma la decisión de compra si la marca representa sus creencias.
Acá es clave conocer al público al cual la marca decide apuntar, ya que coincidir con sus creencias es clave para conectar y hacer más fuerte el activismo de marca. Si se tiene claro ese detalle, puede que incluso no importe los comentarios negativos si es que se está abrazando los ideales de la comunidad adecuada para la marca.
Este artículo forma parte de dos espacio del proyecto, por un lado el especial Fuc**** Activismo de Marca y es distribuido también como Fuc**** Daily.
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