Según un estudio de Barron’s, el 60 % de los consumidores quieren que las marcas realicen activismo de marca, que tomen postura sobre temas sociales.
Estos estudios suelen reflejar una opinión de consumidores en general y estos nos suelen corresponder o tener mucha relación con las ventas de la marca.
Hay que tener en cuenta que hacer activismo de marca no necesariamente es generar ganancias, apostar a esa herramienta solo por vender puede que no sea lo más efectivo, si es una valiente decisión.
Este artículo forma parte de dos espacio del proyecto, por un lado el especial Fuc**** Activismo de Marca y es distribuido también como Fuc**** Daily.
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