Uno al tener muchas opciones debe mirar detenidamente entre las Pes y teorías que están atrás de las mismas y ponerse a seleccionar la indicadas. Si uno se mueve en el mundo del marketing tradicional y digital la cosa se complica, pero si solo está en lo digital, la cosa es entender tres Pes que considero elementales: Purple Cow, Permiso y Peer.
De las tres Pes ya les hablé en #DailyMil anteriores, pero la idea es que no se vean como aisladas, la idea es unirlas y poder hacer cosas geniales con ellas. Uno de los cruces que uno puede ver es que la personalización del permiso, combinada con la innovación que promueve la Purple Cow y atendiendo la necesidad del Peer se puede crear campañas redondas que generen el famoso Ganar-Ganar.
Y esto es una idea general, uno cuando se mete en proyectos muy específicos tiene que contar con los detalles que brinda cada P. Para eso es elemental tragarse los libros: Revolución Horizontal, La Vaca Púrpura y El marketing del Permiso. Es un pase obligatorio para hacer cosas en internet.
Sobre cada una de mis Pes preferidas dejé artículos y audios en #DailyMil anteriores:
Cuando vimos nacer al usuario de internet#DailyMil 6 – ¿Qué es el Peer?medium.com
La Vaca Púrpura
Una vaca púrpura#DailyMil 4 – ¿Qué es una vaca púrpura en el marekting?medium.com
De desconocidos a amigos#DailyMil 7 – ¿Qué es el marekting del Permiso?medium.com
Al final cada uno decide qué Pes usar. Con una visión muy radical a lo digital, estas fueron mis influencias para poder postular ciertas opiniones o defender a capa y espada que los digital es el presente y el futuro en muchas facetas de la vida, por no ir tan al extremo de decir que es la vida misma, opinión más que personal que tendrá lugar en algún #DailyMil.
Si te gustó el contenido no dudes en hacerme saber en mis redes: Twitter,Facebook, Instagram y si te queda bien, podemos hablar incluso vía LinkedIn, vos decidís.
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