Según Gerald Zaltman, profesor de Harvard y escritor de varios libros relacionados a la mentalidad del consumidor, el 95 % de las decisiones que tomamos son emocionales. Lo explica mucho mejor en una entrevista para el Harvard Business School.

Muchos consumidores informan que manejan marcas de la competencia y comparan precios en el punto de compra. Sin embargo, las observaciones de estos mismos consumidores a menudo revelan que ni siquiera buscan alternativas a la marca elegida.

Gerald Zaltman

Todo esto está plasmado en su libro How Customers Think, por si querés profundizar, pero con que sepas el dato de que tomamos decisiones por emoción en un 95 % de los casos, estamos super bien.


Esto forma parte del FuckingDaily, pequeñas dosis de conocimientos que a mi criterio, pueden ayudarte en algún momento.

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